Advertising Organizations And Publications PDF Download

Advertising Organizations and Publications PDF
Author: John Philip Jones
Publisher: SAGE
ISBN: 0761912371
Size: 51.29 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 346
View: 4754

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Advertising Organizations And Publications Book Description:

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization′s purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

Business Organizations And Agencies Directory PDF Download

Business Organizations and Agencies Directory PDF
Author:
Publisher:
ISBN:
Size: 70.61 MB
Format: PDF, Docs
Category : Business
Languages : en
Pages :
View: 5088

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Business Organizations And Agencies Directory Book Description:

A guide to trade, business, and commercial organizations, government agencies, stock exchanges, labor unions, chambers of commerce, diplomatic representation, trade and convention centers, trade fairs, publishers, data banks and computerized services, educational institutions, business libraries and information centers, and research centers.

Fables Fashions And Facts About Advertising PDF Download

Fables  Fashions  and Facts About Advertising PDF
Author: John Philip Jones
Publisher: SAGE
ISBN: 1452236836
Size: 43.15 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 328
View: 7405

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Fables Fashions And Facts About Advertising Book Description:

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.