Confessions Of An Advertising Man

Confessions of an Advertising Man PDF
Author: David Ogilvy
Publisher: No Exit Press
ISBN: 9781904915010
Category : Business & Economics
Languages : en
Pages : 207

Get Book

Confessions Of An Advertising Man

by David Ogilvy, Confessions Of An Advertising Man Books available in PDF, EPUB, Mobi Format. Download Confessions Of An Advertising Man books, Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.



David Ogilvy

David Ogilvy PDF
Author: Kenneth Roman
Publisher: Campus Verlag
ISBN: 3593392348
Category : Biography & Autobiography
Languages : de
Pages : 390

Get Book

David Ogilvy

by Kenneth Roman, David Ogilvy Books available in PDF, EPUB, Mobi Format. Download David Ogilvy books, Vom erfolglosen Vertreter zum erfolgreichsten und bekanntesten Werbemacher der Welt - das ist David Ogilvys Karriere. Die charismatische und humorvolle Persönlichkeit ist auch nach seinem Tod vor elf Jahren die Ikone der Werbebranche. Mit seiner Agentur Ogilvy & Mather hat er Meilensteine gesetzt und hatte Großkunden wie Siemens, IBM, Milka und SAP. Diese einzigartige Biografie, geschrieben von einem Vertrauten des Werbegenies, gibt faszinierende Einblicke in die Werbebranche und beleuchtet das Leben eines ihrer größten Stars.



The King Of Madison Avenue

The King of Madison Avenue PDF
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 9780230618343
Category : Business & Economics
Languages : en
Pages : 304

Get Book

The King Of Madison Avenue

by Kenneth Roman, The King Of Madison Avenue Books available in PDF, EPUB, Mobi Format. Download The King Of Madison Avenue books, From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.



The Unpublished David Ogilvy

The Unpublished David Ogilvy PDF
Author: David Ogilvy
Publisher: Profile Books
ISBN: 1847659454
Category : Business & Economics
Languages : en
Pages : 208

Get Book

The Unpublished David Ogilvy

by David Ogilvy, The Unpublished David Ogilvy Books available in PDF, EPUB, Mobi Format. Download The Unpublished David Ogilvy books, First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.



Was Mir Wichtig Ist

Was mir wichtig ist PDF
Author: David Ogilvy
Publisher:
ISBN: 9783430172738
Category : Werbung
Languages : de
Pages : 207

Get Book

Was Mir Wichtig Ist

by David Ogilvy, Was Mir Wichtig Ist Books available in PDF, EPUB, Mobi Format. Download Was Mir Wichtig Ist books,



Ogilvy On Advertising

Ogilvy on Advertising PDF
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 224

Get Book

Ogilvy On Advertising

by David Ogilvy, Ogilvy On Advertising Books available in PDF, EPUB, Mobi Format. Download Ogilvy On Advertising books, A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.



An Autobiography

An Autobiography PDF
Author: David Ogilvy
Publisher: John Wiley & Sons
ISBN: 9780471180029
Category : Biography & Autobiography
Languages : en
Pages : 196

Get Book

An Autobiography

by David Ogilvy, An Autobiography Books available in PDF, EPUB, Mobi Format. Download An Autobiography books, A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal. "An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes. "I remembered how my grandfather had failed as a farmer and becomea successful businessman. Why not follow in his footsteps? Why notstart an advertising agency? I was thirty-eight. . . .nocredentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, hemore than made up for with intelligence, talent, and ingenuity. Hebecame the quintessential ad man, a revolutionary whose impact onhis profession still reverberates today. His brilliant campaignswent beyond successful advertising, giving rise to such pop cultureicons as the famous Hathaway shirt man with his trademark blackeyepatch. His client list runs the gamut from Rolls Royce to SearsRoebuck, Campbell's Soup to Merrill Lynch, IBM to the governmentsof Britain, France, and the United States. How did a young man who had known poverty as a child in England,worked as a cook in Paris, and once sold stoves to nuns in Scotlandclimb to the pinnacle of the fast-paced, fiercely competitive worldof advertising? Long before storming Madison Avenue, David Ogilvy'slife had already had its share of colorful experiences andadventure. Now, this updated edition of David Ogilvy'sautobiography presents his extraordinary life story and its manyfascinating twists and turns. Born in 1911, David Ogilvy spent his first years in Surrey (BeatrixPotter's uncle lived next door, and his niece was a frequentvisitor). His father was a classical scholar who had played rugbyfor Cambridge. "My father . . . did his best to make me as strongand brainy as himself. When I was six, he required that I shoulddrink a tumbler of raw blood every day. When that brought noresult, he tried beer. To strengthen my mental faculties, heordered that I should eat calves' brains three times a week. Blood,brains, and beer: a noble experiment." Before marrying, his motherhad been a medical student. When World War I brought economic disaster to the family, they wereforced to move in with relatives in London. Scholarships toboarding school and Oxford followed, and then, fleeing academia,Ogilvy set out on the at times surprising, at times rocky road toworldwide recognition and success. His remarkable journey wouldlead the ambitious young man to America where, with George Gallup,he ran a polling service for the likes of Darryl Zanuck and DavidO. Selznick in Hollywood; to Pennsylvania, where he became enamoredwith the Amish farming community; and back to England to work forBritish Intelligence with Sir William Stephenson. Along the way,with the help of his brother, David Ogilvy secured a job withMather and Crowther, a London advertising agency. The rest ishistory. An innovative businessman, a great raconteur, a genuine legend inhis own lifetime, David Ogilvy is one of a kind. So is hisautobiography.



Learning From Winners

Learning from Winners PDF
Author: Raymond C. Pettit
Publisher: Psychology Press
ISBN: 0805856536
Category : Business & Economics
Languages : en
Pages : 176

Get Book

Learning From Winners

by Raymond C. Pettit, Learning From Winners Books available in PDF, EPUB, Mobi Format. Download Learning From Winners books, This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.