Design Elements Color Fundamentals PDF Download

Design Elements  Color Fundamentals PDF
Author: Aaris Sherin
Publisher: Rockport Publishers
ISBN: 161058189X
Size: 23.36 MB
Format: PDF, ePub, Docs
Category : Design
Languages : un
Pages : 160
View: 937

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Design Elements Color Fundamentals Book Description:

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Design Elements PDF Download

Design Elements PDF
Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Size: 21.48 MB
Format: PDF, Kindle
Category : Design
Languages : un
Pages : 272
View: 1100

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Design Elements Book Description:

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Design Elements Typography Fundamentals PDF Download

Design Elements  Typography Fundamentals PDF
Author: Kristin Cullen
Publisher: Rockport Pub
ISBN: 1592537677
Size: 43.44 MB
Format: PDF
Category : Design
Languages : en
Pages : 160
View: 1471

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Design Elements Typography Fundamentals Book Description:

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Design Elements 2nd Edition PDF Download

Design Elements  2nd Edition PDF
Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1627880577
Size: 67.51 MB
Format: PDF, ePub
Category : Design
Languages : un
Pages : 320
View: 3663

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Design Elements 2nd Edition Book Description:

This updated version of Rockport’s bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together. DIVExpansion and new material includes:/divDIV/divDIV-Composition/layout, visual hierarchy,/divDIV-Form and composition in relation to concepts and meaning/divDIV-Color psychology and narrative/divDIV-Color coding/divDIV-Reference palettes for time periods, cultures, and businesses/divDIV-Special color and printing techniques/divDIV-Combining type styles, editorial text setting issues, plus/divDIV-Web-related type style and hierarchy issues/divDIV-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image/divDIV-Making type and imagery work better together/divDIV-Finding flexibility in design systems/divDIV-The design process, from creative concept development and practical work-flow standpoints.../divDIV-Plus a complete project case study with major decision-moments keyed to respective sections!/divDIVBeing a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly./divDIVThis book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book./div

Color Design Workbook New Revised Edition PDF Download

Color Design Workbook  New  Revised Edition PDF
Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1631594109
Size: 38.10 MB
Format: PDF
Category : Design
Languages : en
Pages : 240
View: 3805

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Color Design Workbook New Revised Edition Book Description:

From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!

Design Elements Using Images To Create Graphic Impact PDF Download

Design Elements  Using Images to Create Graphic Impact PDF
Author: Aaris Sherin
Publisher: Rockport Publishers
ISBN: 1610586271
Size: 16.66 MB
Format: PDF, Mobi
Category : Design
Languages : en
Pages : 168
View: 5422

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Design Elements Using Images To Create Graphic Impact Book Description:

Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series,this essential volumecovers when, where, and how to use imagery and explores the unique power images have over an audience. In these pages, you'll learn: - How to choose the best photos and illustrations for a project - Themost effectiveways to alter images - Composition techniques - Strategies for sourcing images on a tight budget - And more With eye-opening examples of real-world projects, Design Elements, Using Images to Create Graphic Impact isfilled withvaluable tips and practical strategies for using imagery to create memorable and effective design.

Design Fundamentals For The Digital Age PDF Download

Design Fundamentals for the Digital Age PDF
Author: Linda Holtzschue
Publisher: John Wiley & Sons Incorporated
ISBN:
Size: 43.20 MB
Format: PDF, ePub, Docs
Category : Architecture
Languages : un
Pages : 214
View: 5192

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Design Fundamentals For The Digital Age Book Description:

If you want to solve design problems with the computer, Design Fundamentals for the Digital Age gives you the tools. At a time when designers rely increasingly on computers, finally here is a resource that integrates design fundamentals with the latest digital technology. Two leading New York designers demonstrate how to unite the foundations of design with a knowledge of the computer and its platforms. No other book introduces the fundamentals of Computer Aided Design (CAD) within the context of the design process. But this book is much more than a technical guide—it treats the computer as an exciting design medium whose potential is just beginning to be tapped. Using plain English, Design Fundamentals for the Digital Age shows you how to: understand CAD and effectively apply it in your design projects; explore the computer as an artistic medium, working with space, color, surface, structure, light, motion, and other design elements; and integrate the computer into the design process in order to meet the demands of today’s changing technology and job market. With nearly 200 illustrations, this book includes an easy-to-use glossary of terms, a comprehensive bibliography, and a useful workbook with practical applications. It serves as a fundamental reference for graphic and interior design students, architects, fashion designers, product designers, and fine art professionals. This exciting guide helps students and professionals meet the changing requirements of the field, and is particularly relevant at a time when every designer is required to use the computer as an essential medium on the job. Design Fundamentals for the Digital Age provides real solutions to design problems as computers transform the way we think and work.

Color Design Workbook PDF Download

Color Design Workbook PDF
Author: Terry Lee Stone
Publisher: Rockport Pub
ISBN: 9781592534333
Size: 12.71 MB
Format: PDF, ePub
Category : Design
Languages : un
Pages : 240
View: 4009

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Color Design Workbook Book Description:

Presents information on the fundamentals of graphic design and color theory, providing tips on ways to talk to clients about color and how to use color in presentations.

Design Fundamentals For New Media PDF Download

Design Fundamentals for New Media PDF
Author: James Gordon Bennett
Publisher: Cengage Learning
ISBN: 1133710603
Size: 74.30 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 416
View: 6742

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Design Fundamentals For New Media Book Description:

Fundamental design principles will always remain the same, but the digital technology that can support them is evolving and affecting their application in a profound way. In this unique and timely book, artist and educator James Bennett explores essential elements of design within the context of the new media reality in which today's designers learn and work. With a brand new design and dozens of striking new images, this new edition covers extensive updates to digital technology including interactive media, web color and typography, and designing for mobile devices. Combining timeless principles with cutting-edge technology in a smart, visually rich, full-color package, DESIGN FUNDAMENTALS FOR NEW MEDIA, Second Edition, provides a thorough and engaging introduction to modern applications of essential design techniques. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.