Digital Selling PDF Download

Digital Selling PDF
Author: Grant Leboff
Publisher: Kogan Page Publishers
ISBN: 0749475080
Size: 19.89 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 224
View: 7123

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Digital Selling Book Description:

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.

The Definitive Guide To B2b Digital Transformation PDF Download

THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION PDF
Author: Fred Geyer
Publisher: Frederick Geyer
ISBN: 1734296925
Size: 15.84 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 308
View: 2528

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The Definitive Guide To B2b Digital Transformation Book Description:

This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America

New Scientist PDF Download

New Scientist PDF
Author:
Publisher:
ISBN:
Size: 35.97 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 86
View: 159

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New Scientist Book Description:

New Scientist magazine was launched in 1956 "for all those men and women who are interested in scientific discovery, and in its industrial, commercial and social consequences". The brand's mission is no different today - for its consumers, New Scientist reports, explores and interprets the results of human endeavour set in the context of society and culture.

Selling Is Hard Buying Is Harder PDF Download

Selling Is Hard  Buying Is Harder  PDF
Author: Garin Hess
Publisher: Greenleaf Book Group
ISBN: 1632992957
Size: 25.89 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 292
View: 1239

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Selling Is Hard Buying Is Harder Book Description:

Enable Your Buyer for Faster B2B Sales Garin Hess, the founder and CEO of Consensus, the leader in intelligent demo automation software, points out that when it comes to B2B sales effectiveness, the real challenge for salespeople is to get better at understanding and facilitating their customers’ buying group and buying process. Sales teams can shorten sales cycles and increase close rates by learning to equip their champion—the people promoting their solution inside the target account—effectively by using the DEEP-C™ buyer enablement framework: Discover, Equip, Engage, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model.

B2b Digital Selling Secrets PDF Download

B2B Digital Selling Secrets PDF
Author: Gary Dennis
Publisher:
ISBN:
Size: 15.31 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 70
View: 4168

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B2b Digital Selling Secrets Book Description:

Markets are saturated, and the pressure on sales professionals and business owners has never been more intense than it is now. Thankfully there is hope. Innovations in technology are enabling sales professionals and business owners to reach more clients than ever before. With these capabilities, sales professionals and business owners can differentiate themselves, quickly reach their financial goals, and save time. This extra time could be used to get more sales or spend time with your family.Some fundamentals of sales will never change, and others will change forever. B2B Digital Selling Secrets highlights the technology and data that is available to help B2B sales professionals and business owners change the game of sales. This book will help you whether you are new to sales or have been in sales for your entire career. If you are competitive, financially driven, like to think outside the box, and would like to maximize your time, this is the book for you.

The Ultimate Linkedin Sales Guide PDF Download

The Ultimate LinkedIn Sales Guide PDF
Author: Daniel Disney
Publisher: Wiley
ISBN: 9781119787884
Size: 72.65 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 256
View: 3147

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The Ultimate Linkedin Sales Guide Book Description:

The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It will cover all aspects of social and digital selling, covering everything from building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, all the latest tips and tricks, strategies and tools. With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. In The Ultimate LinkedIn Sales Guide you will learn: The 4 Pillars of Social Selling Success How to create the Ultimate LinkedIn Profile How to Leads from LinkedIn Managing Accounts & Building Relationships The Best Social Selling Tools The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Digital Renaissance PDF Download

Digital Renaissance PDF
Author: Joel Waldfogel
Publisher: Princeton University Press
ISBN: 0691185433
Size: 66.91 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 307
View: 3714

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Digital Renaissance Book Description:

How digital technology is upending the traditional creative industries—and why that might be a good thing The digital revolution poses a mortal threat to the major creative industries—music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it. In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance. By reducing the costs of production, distribution, and promotion, digital technology is democratizing access to the cultural marketplace. More books, songs, television shows, and movies are being produced than ever before. Nor does this mean a tidal wave of derivative, poorly produced kitsch; analyzing decades of production and sales data, as well as bestseller and best-of lists, Waldfogel finds that the new digital model is just as successful at producing high-quality, successful work as the old industry model, and in many cases more so. The vaunted gatekeeper role of the creative industries proves to have been largely mythical. The high costs of production have stifled creativity in industries that require ever-bigger blockbusters to cover the losses on ever-more-expensive failures. Are we drowning in a tide of cultural silt, or living in a golden age for culture? The answers in Digital Renaissance may surprise you.

How To Make Money Selling Digital Products PDF Download

How to make money selling digital products PDF
Author: adel laida
Publisher: adel laida
ISBN:
Size: 65.52 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages :
View: 3111

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How To Make Money Selling Digital Products Book Description:

Selling is the most effective way to make money online. It beats all other ways to make money taken all together. To make it short, selling something is a million dollars business. Selling is not a trading when you buy and sell back and force resulting being on the top today and give some money back tomorrow. If you sell your own product in internet this is a guaranty you will make money. How much will you make it depends on many factors. But you will definitely make money. This tutorial is dedicated to small price selling. There is one but good reason to sell something for small price. The smaller is price the easier it to sell the more sales you'll make.