Fables Fashions And Facts About Advertising PDF Download

Fables  Fashions  and Facts About Advertising PDF
Author: John Philip Jones
Publisher: SAGE
ISBN: 1452236836
Size: 73.74 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 328
View: 4015

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Fables Fashions And Facts About Advertising Book Description:

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Ads Fads And Consumer Culture PDF Download

Ads  Fads  and Consumer Culture PDF
Author: Arthur Asa Berger
Publisher: Rowman & Littlefield Publishers
ISBN: 1538137828
Size: 80.55 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 288
View: 1692

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Ads Fads And Consumer Culture Book Description:

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the “1984” Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.

Business For The Common Good PDF Download

Business for the Common Good PDF
Author: Kenman L. Wong
Publisher: InterVarsity Press
ISBN: 9780830868414
Size: 54.89 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 290
View: 2755

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Business For The Common Good Book Description:

Is business just a way to make money? Or can the marketplace a venue for service to others? Scott B. Rae and Kenman L. Wong seek to explore this and other critical business issues from a uniquely Christian perspective, offering up a vision for work and service that is theologically grounded and practically oriented. Among the specific questions they address along the way are these: What implications does the Christian story have for the vision, mission or sense of purpose that shapes business engagement? What parts of business can be affirmed and practiced "as is" and what parts need to be rejected or transformed? What challenges exist as attempts are made to live out Christian ideals in a broken world characterized by tight margins, fierce competition and short-term investor pressures? How do Christian values inform specific functional areas of business such as the management of people, marketing and environmental sustainability? Business can be even more than an environment through which individual Christians grow in Christlikeness. In this book you'll discover how it can also be a means toward serving the common good.

Scientific Advertising PDF Download

Scientific Advertising PDF
Author: Claude C. Hopkins
Publisher: Cosimo, Inc.
ISBN: 160520045X
Size: 76.62 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 92
View: 7610

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Scientific Advertising Book Description:

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more.

How To Plan Advertising PDF Download

How to Plan Advertising PDF
Author: Alan Cooper
Publisher: Cengage Learning EMEA
ISBN: 9780826457400
Size: 19.41 MB
Format: PDF, Mobi
Category : Advertising
Languages : en
Pages : 201
View: 4828

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How To Plan Advertising Book Description:

Eleven articles detail the principles and practice of account planning in advertising agencies and other communications industries. The authors discuss procedures for developing the core strategy, creating inspiring briefs, and evaluating the effectiveness of ads. A discussion of recent developments in planning investigates the reworking of domestic advertising for multinational audiences. Examples and orientation are British, but most of the information is applicable beyond the borders of the UK. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR

Foundations Of Effective Influence Operations PDF Download

Foundations of Effective Influence Operations PDF
Author: Eric Victor Larson
Publisher: Rand Corporation
ISBN:
Size: 63.71 MB
Format: PDF, Kindle
Category : History
Languages : en
Pages : 201
View: 1378

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Foundations Of Effective Influence Operations Book Description:

The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.

The Sage Handbook Of Advertising PDF Download

The SAGE Handbook of Advertising PDF
Author: Gerard J Tellis
Publisher: SAGE
ISBN: 1446265900
Size: 73.83 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 512
View: 7686

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The Sage Handbook Of Advertising Book Description:

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.