Principles Of Marketing PDF Download

Principles of Marketing PDF
Author: Philip Kotler
Publisher: Pearson Education
ISBN: 9780137006694
Size: 76.33 MB
Format: PDF, Kindle
Category : Marketing
Languages : en
Pages : 637
View: 2080

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Principles Of Marketing Book Description:

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Kleppner S Advertising Procedure PDF Download

Kleppner s Advertising Procedure PDF
Author: W. Ronald Lane
Publisher: Prentice Hall
ISBN: 9780132465519
Size: 63.49 MB
Format: PDF, Mobi
Category : Advertising
Languages : en
Pages : 817
View: 1050

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Kleppner S Advertising Procedure Book Description:

For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.

Marketing Communications PDF Download

Marketing Communications PDF
Author: Steve Bird
Publisher: Juta and Company Ltd
ISBN: 9780702165092
Size: 49.83 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 578
View: 5619

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Marketing Communications Book Description:

Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.