Media Promotion Marketing For Broadcasting Cable The Internet PDF Download

Media Promotion   Marketing for Broadcasting  Cable   the Internet PDF
Author: Susan Tyler Eastman
Publisher: CRC Press
ISBN: 1136024824
Size: 14.65 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 352
View: 7554

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Media Promotion Marketing For Broadcasting Cable The Internet Book Description:

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

The Scope Of Tolerance PDF Download

The Scope of Tolerance PDF
Author: Raphael Cohen-Almagor
Publisher: Psychology Press
ISBN: 9780415357586
Size: 76.58 MB
Format: PDF, Kindle
Category : Political Science
Languages : en
Pages : 277
View: 1897

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The Scope Of Tolerance Book Description:

'The Scope of Tolerance' is an interdisciplinary study concerned with the limits of tolerance and the costs of freedom of expression in a democratic society.

A Companion To Media Authorship PDF Download

A Companion to Media Authorship PDF
Author: Jonathan Gray
Publisher: John Wiley & Sons
ISBN: 111849525X
Size: 37.88 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 576
View: 999

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A Companion To Media Authorship Book Description:

A Companion to Media Authorship offers 28 groundbreaking chapters which investigate the practices, attributions, and meanings of authorship. Revitalizing the study within media and cultural studies, this diverse and global collection provides the definitive work on the subject. Rethinks cultures of authorship and challenges the concept of auteurism across multiple media forms Moves beyond notions of the individual to focus on how authorship is collaborative, contested, and networked, examining cultures of authorship and the practicalities of how it works Draws on the cutting-edge research of scholars and practitioners whose work has produced significant new insights into the field Examines a wide range of media, including television, social media, radio, videogames, transmedia, music, and comic books Offers an impressive global focus, including pieces on Mexican music, amateur film production in Nairobi slums, tele-serial production in Kinshasa, Hong Kong film, and the marketing of Bollywood

Social Media Audit PDF Download

Social Media Audit PDF
Author: Urs E. Gattiker
Publisher: Springer Science & Business Media
ISBN: 1461436036
Size: 66.36 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 106
View: 1628

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Social Media Audit Book Description:

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.