Media Selling PDF Download

Media Selling PDF
Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Size: 69.26 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 616
View: 5152

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Media Selling Book Description:

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Selling Electronic Media PDF Download

Selling Electronic Media PDF
Author: Ed Shane
Publisher: Gulf Professional Publishing
ISBN: 9780240803272
Size: 77.49 MB
Format: PDF, Docs
Category : Technology & Engineering
Languages : en
Pages : 462
View: 4659

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Selling Electronic Media Book Description:

Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this text discusses advertising sales for radio, television and cable, and the Internet. Practical advice in the basics of selling are covered.

The Paypal Official Insider Guide To Selling With Social Media PDF Download

The PayPal Official Insider Guide to Selling with Social Media PDF
Author: Brian Proffitt
Publisher: Pearson Education
ISBN: 0132869217
Size: 76.68 MB
Format: PDF
Category : Computers
Languages : en
Pages : 216
View: 6532

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The Paypal Official Insider Guide To Selling With Social Media Book Description:

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal. This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular networking on posts, blogs, tweets, podcasts, videos, group-sites, and more. This book provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.

Selling War PDF Download

Selling War PDF
Author: Josef Seethaler
Publisher: Intellect Books
ISBN: 1841506109
Size: 14.80 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 367
View: 683

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Selling War Book Description:

Brings together international scholarship to explore the changing relationships between war, media, and the public from multidisciplinary perspectives and over an extended historical period, spanning from World War I through the so-called 'War on Terror'.

Digital Selling PDF Download

Digital Selling PDF
Author: Grant Leboff
Publisher: Kogan Page Publishers
ISBN: 0749475080
Size: 11.73 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 224
View: 7248

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Digital Selling Book Description:

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.