Selling Electronic Media PDF Download

Selling Electronic Media PDF
Author: Ed Shane
Publisher: Gulf Professional Publishing
ISBN: 9780240803272
Size: 41.57 MB
Format: PDF, Kindle
Category : Technology & Engineering
Languages : en
Pages : 462
View: 960

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Selling Electronic Media Book Description:

Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this text discusses advertising sales for radio, television and cable, and the Internet. Practical advice in the basics of selling are covered.

Electronic Media PDF Download

Electronic Media PDF
Author: Norman J. Medoff
Publisher: Taylor & Francis
ISBN: 1317448634
Size: 69.49 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 330
View: 3932

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Electronic Media Book Description:

Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)

Media Selling PDF Download

Media Selling PDF
Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Size: 42.82 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 616
View: 7521

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Media Selling Book Description:

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Management Of Electronic Media PDF Download

Management of Electronic Media PDF
Author: Alan B. Albarran
Size: 51.33 MB
Format: PDF, Mobi
Category : Performing Arts
Languages : en
Pages : 324
View: 2443

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Management Of Electronic Media Book Description:

Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented.

The Golden Mailbox PDF Download

The Golden Mailbox PDF
Author: Ted Nicholas
Publisher: Enterprise Pub
Size: 78.73 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 212
View: 5067

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The Golden Mailbox Book Description:

Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as a leader in direct-response publishing. Here he shares the little-known secrets of his success, gleaned from years of testing and analysis in all types of direct and client marketing. This book shows how to select and price products and services; evaluate copy and layout; systematically test ads and analyze results; recognize a successful control; manage a house list of names; and more. Sample ads and copy, type spec tables, and helpful worksheets all aid in creating an effective campaign.

Electronic Media Programming PDF Download

Electronic Media Programming PDF
Author: Raymond L. Carroll
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Size: 67.63 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 532
View: 5999

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Electronic Media Programming Book Description:

This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. Electronic Media Programming highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

Principles Of Electronic Media PDF Download

Principles of Electronic Media PDF
Author: William R. Davie
Publisher: Allyn & Bacon
Size: 39.78 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 446
View: 6595

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Principles Of Electronic Media Book Description:

The career-oriented focus of Principles of Electronic Media provides readers with a sound introduction to both basic concepts and emerging changes in the broadcasting field today. The professional broadcasting experience of this talented author team offers anyone considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. For anyone interested in launching a career in the broadcasting industry.

Copywriting For The Electronic Media PDF Download

Copywriting for the Electronic Media PDF
Author: Milan D. Meeske
Publisher: Wadsworth Publishing Company
ISBN: 9780534629144
Size: 34.45 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 312
View: 1264

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Copywriting For The Electronic Media Book Description:

COPYWRITING FOR THE ELECTRONIC MEDIA helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). Realistic situations typical of entry-level copywriting positions are included. Along with the usual copywriting materials, the text includes material not always found in texts, such as a chapter on copywriting style, another on consumer behavior and another on legal and ethical aspects of copywriting. Examples of storyboards and actual aired copy are used extensively to help students understand the concepts. This variety strengthens the real-world orientation to copywriting in the electronic media.