The Principles Of Islamic Marketing

The Principles of Islamic Marketing PDF
Author: Baker Ahmad Alserhan
Publisher: Routledge
ISBN: 1351145665
Category : Business & Economics
Languages : un
Pages : 220

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The Principles Of Islamic Marketing

by Baker Ahmad Alserhan, The Principles Of Islamic Marketing Books available in PDF, EPUB, Mobi Format. Download The Principles Of Islamic Marketing books, The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets. His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms. Above all, The Principles of Islamic Marketing will lay the foundation of, and advance, Islamic Marketing as a new social science.



Der Kulturbegriff In Den Wirtschaftswissenschaften Am Beispiel Des Marketing

Der Kulturbegriff in den Wirtschaftswissenschaften am Beispiel des Marketing PDF
Author: Steven Schielke
Publisher: GRIN Verlag
ISBN: 3640888987
Category : Language Arts & Disciplines
Languages : de
Pages : 23

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Der Kulturbegriff In Den Wirtschaftswissenschaften Am Beispiel Des Marketing

by Steven Schielke, Der Kulturbegriff In Den Wirtschaftswissenschaften Am Beispiel Des Marketing Books available in PDF, EPUB, Mobi Format. Download Der Kulturbegriff In Den Wirtschaftswissenschaften Am Beispiel Des Marketing books, Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 1,3, Helmut-Schmidt-Universität - Universität der Bundeswehr Hamburg, Veranstaltung: Seminar zur Interkulturellen Kommunikation, Sprache: Deutsch, Abstract: Die vorliegende Arbeit befasst sich mit dem Kulturbegriff in den Wirtschaftswissenschaften. Im Fokus steht dabei die Landeskultur, deren Einfluss am Beispiel des Marketing anhand aktueller Studien dargelegt wird. Als Folge der Globalisierung bzw. zunehmender internationaler Geschäftstätigkeit nahmen internationale Beziehungen zu. Diese erzeugten entsprechende Berührungen mit anderen Kulturen, so dass die „Fähigkeit zur interkulturellen Kommunikation [...] ein entscheidender Erfolgsfaktor für die internationale Geschäftsentwicklung von Unternehmen geworden“ ist. Im ersten Kapitel werden der Kulturbegriff sowie verschiedene Kulturverständnisse näher betrachtet. Im darauffolgenden Kapitel wird die Kultur auf verschiedenen Ebenen dargestellt: der Landes- sowie der Unternehmenskultur, wobei der Schwerpunkt dieser Arbeit auf der Landeskultur liegt. Anschließend werden in Kapitel 3 populäre Kulturmodelle vorgestellt. Kapitel 4 stellt schließlich das aktuelle Verständnis der Kultur in den Wirtschaftswissenschaften am Beispiel des Einflusses der Landeskultur auf das Marketing dar. Auch wenn das Marketing nicht repräsentativ für die gesamten Wirtschaftswissenschaften sein kann, so ist eine Betrachtung der Kultur im Lichte des Marketing sinnvoll, da gerade diese Teildisziplin durch einen hohen Grad an Kommunikation gekennzeichnet ist. Und insbesondere bei der interkulturellen Kommunikation werden kulturelle Unterschiede deutlich. Das verstärkte Interesse an kulturellen Einflüssen auf das Marketing und die Werbung lässt sich auch an der großen Zahl von Studien zu dieser Thematik erkennen.



Handbook Of Islamic Marketing

Handbook of Islamic Marketing PDF
Author: Özlem Sandıkcı
Publisher: Edward Elgar Publishing
ISBN: 0857936026
Category : Business & Economics
Languages : un
Pages : 544

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Handbook Of Islamic Marketing

by Özlem Sandıkcı, Handbook Of Islamic Marketing Books available in PDF, EPUB, Mobi Format. Download Handbook Of Islamic Marketing books, ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.



The Principles Of Islamic Marketing

The Principles of Islamic Marketing PDF
Author: Baker Ahmad Alserhan
Publisher: CRC Press
ISBN: 1317019156
Category : Business & Economics
Languages : en
Pages : 260

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The Principles Of Islamic Marketing

by Baker Ahmad Alserhan, The Principles Of Islamic Marketing Books available in PDF, EPUB, Mobi Format. Download The Principles Of Islamic Marketing books, The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.



Die Krankheit Des Islam

Die Krankheit des Islam PDF
Author: Abdelwahab Meddeb
Publisher:
ISBN: 9783293203969
Category :
Languages : de
Pages : 252

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Die Krankheit Des Islam

by Abdelwahab Meddeb, Die Krankheit Des Islam Books available in PDF, EPUB, Mobi Format. Download Die Krankheit Des Islam books,



Blaukatz Und Goldfisch

Blaukatz und Goldfisch PDF
Author: Dany Gales
Publisher:
ISBN: 9782879921532
Category :
Languages : en
Pages : 45

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Blaukatz Und Goldfisch

by Dany Gales, Blaukatz Und Goldfisch Books available in PDF, EPUB, Mobi Format. Download Blaukatz Und Goldfisch books,



Der Reichtum Der Dritten Welt

Der Reichtum der Dritten Welt PDF
Author: Coimbatore K. Prahalad
Publisher:
ISBN: 9783898791465
Category :
Languages : de
Pages : 525

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Der Reichtum Der Dritten Welt

by Coimbatore K. Prahalad, Der Reichtum Der Dritten Welt Books available in PDF, EPUB, Mobi Format. Download Der Reichtum Der Dritten Welt books, Milliarden von Menschen in Armut besitzen zusammen genommen eine enorme Kaufkraft. Doch diese wird von der internationalen Wirtschaft bis dato missachtet. Ein schwerwiegender Fehler in den Augen von C.K. Prahalad. Der renommierte Wirtschaftswissenschaftler und erfolgreiche Unternehmer stellt in seinem Buch erprobte und getestete Geschäftsmodelle vor, mit denen die Armut bezwungen werden kann - und macht deutlich, wie westliche Unternehmen neue und profitable Wege beschreiten können. Prahalad zeigt in seinem Werk eine einmalige Win/Win-Situation auf, in der sowohl die Privatwirtschaft als auch die Entwicklungsländer gewinnen können. Prahalads Perspektiven eröffnen dem Leser einen vollkommen neuen Blickwinkel für die kontroverse Thematik der Globalisierung. - Eine Fülle an praktischen Beispielen und Geschäftsideen - Das Buch zur Globalisierungsdebatte - Die Ära eines neuen Kapitalismus beginnt - Business-Buch des Jahres in den USA



Fenn Kass

Fenn Kass PDF
Author: Batty Weber
Publisher:
ISBN:
Category :
Languages : de
Pages : 333

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Fenn Kass

by Batty Weber, Fenn Kass Books available in PDF, EPUB, Mobi Format. Download Fenn Kass books,



Islamic Marketing And Branding

Islamic Marketing and Branding PDF
Author: T C Melewar
Publisher: Routledge
ISBN: 1317112237
Category : Business & Economics
Languages : un
Pages : 246

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Islamic Marketing And Branding

by T C Melewar, Islamic Marketing And Branding Books available in PDF, EPUB, Mobi Format. Download Islamic Marketing And Branding books, Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.



Handbook Of Research On Islamic Business Ethics

Handbook of Research on Islamic Business Ethics PDF
Author: Abbas J. Ali
Publisher: Edward Elgar Publishing
ISBN: 1781009457
Category : Business & Economics
Languages : un
Pages : 352

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Handbook Of Research On Islamic Business Ethics

by Abbas J. Ali, Handbook Of Research On Islamic Business Ethics Books available in PDF, EPUB, Mobi Format. Download Handbook Of Research On Islamic Business Ethics books, The Handbook of Research on Islamic Business Ethics is an essential source for policymakers and researchers to gain an understanding of pressing ethical issues in the Islamic business world. The primary objective is to provide readers with an insight into the ethical principles that govern Islamic business conduct. These principles are articulated with a view to evaluating whether business actors uphold their social responsibilities and are committed to ethical values in their conduct. Exploring the interweaving relationship between Islamic business ethics and the market, this Handbook examines the critical role that ethics can play in ensuring that business thrives. It offers theoretical perspectives on research and goes beyond the conventional treatment of Islamic ethics. It debates important market issues and asserts that social actors in the Islamic business world should be cognisant of these issues so as to behave in a moral and responsible manner. Implications for researchers and for market conduct are illuminated. Readers wanting to familiarize themselves with day-to-day Islamic business ethics will find this Handbook an invaluable guide.