The Social Impact Of Advertising PDF Download

The Social Impact of Advertising PDF
Author: Tony Kelso
Publisher: Rowman & Littlefield
ISBN: 1538101157
Size: 48.25 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 312
View: 3103

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The Social Impact Of Advertising Book Description:

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

Advertising And Small Business Hearings Before The Subcommittee On Activities Of Regulatory Agencies Relating To Small Business Of 92 1 Pursuant To H Res 5 And 19 June 7 25 1971 PDF Download

Advertising and Small Business Hearings Before the Subcommittee on Activities of Regulatory Agencies Relating to Small Business of 92 1 Pursuant to H Res 5 and 19 June 7 25 1971 PDF
Author: United States. Congress. House. Select Committe on Small Business
Publisher:
ISBN:
Size: 63.98 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 666
View: 3741

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Advertising And Small Business Hearings Before The Subcommittee On Activities Of Regulatory Agencies Relating To Small Business Of 92 1 Pursuant To H Res 5 And 19 June 7 25 1971 Book Description:

Contemporary Advertising PDF Download

Contemporary Advertising PDF
Author: William F. Arens
Publisher: McGraw-Hill/Irwin
ISBN:
Size: 32.79 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 569
View: 2393

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Contemporary Advertising Book Description:

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Media Policy For The 21st Century In The United States And Western Europe PDF Download

Media Policy for the 21st Century in the United States and Western Europe PDF
Author: Yaron Katz
Publisher: Hampton Press (NJ)
ISBN:
Size: 46.88 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 309
View: 6018

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Media Policy For The 21st Century In The United States And Western Europe Book Description:

"The book provides a comprehensive analysis of the structure that should dominate the 21st century, with a detailed explanation of the evolving nature of global issues. The main goal is to analyze the current and future technological and social trends, and data and statistics on the main forces and trends involved in global media policy support this. Although the book does not attempt to forecast the pace of this revolution, it provides the best possible means to examine media and telecommunications policies in different countries."--BOOK JACKET.

Ethics And The Conduct Of Business PDF Download

Ethics and the Conduct of Business PDF
Author: John Raymond Boatright
Publisher: Prentice Hall
ISBN:
Size: 13.64 MB
Format: PDF, Mobi
Category : Philosophy
Languages : en
Pages : 463
View: 1708

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Ethics And The Conduct Of Business Book Description:

Ethics and the Conduct of BusinessSixth Edition John R. Boatright Comprehensive and thorough in scope, "Ethics and the Conduct of Business," sixth edition, frames each issue and examines the arguments for each side with rigor and clarity. Numerous real-life examples and case studies increase understanding of issues and stimulate class discussion. The revised and updated sixth edition retains previous editions' familiar structure. A chapter on employee rights has been expanded to include not only unjust dismissal but also expression and participation in the workplace and just compensation. The coverage of corporate social responsibility has been expanded and new material on corporate accountability has been added. Of the forty-seven cases in the book, fourteen are new. FEATURES Uses ethical theory in an easy-to-understand form as a foundation for approaching business ethics. Offers forth-seven cases that illustrate a wide variety of issues and enable students to engage in ethical decision making. Covers the full range of business ethics issues in substantial depth and provides the necessary background for productive case discussion. Explains the legal background of issues and related business ethics to business law. John R. Boatright, the Raymond C. Baumhart, S.J., Professor of Business Ethics at Loyola University Chicago, is a past president and past executive director of the Society for Business Ethics. He serves on the editorial boards of "Business Ethics Quarterly," "Journal of Business Ethics," and "Business and Society Review," and he is the author of "Ethics in Finance," second edition.